In this ad, Victoria Beckham is presented to look sexually attractive and classy.

She is promoting a under wear and this will make the female audience think that if they buy that underwear the will look sexual attractive like her and the male audience think that if they buy this to their partner they will look good as well.

There is a direct mode of address; it’s use to people to be inspired to be more like her. This fulfils self-actualization, self esteem and love/belonging.

She is in a mid long shot this helps us to recognise and so the audience can see the actual product. She is looking straight at the camera which will make us think she in looking at us.

The product is featured because she’s trying to sell it.

Because this picture is black and white this picture looks more modern and ‘cool’ than if it actually had colour

This image has been obviously been changed because straight away you can see the picture is black and white and no one can be this perfect so her body has been Photo-shopped.