All these adverts are considered to be stereo types because they are all females represented as the “beauty bunny” and the “Fashionista”. Beauty bunnies and Fashionista are called that because they care a lot more about the way that they look then their career or kids. All these adverts are aimed at women because they would like to be like the models in the adverts and think that when they buy the products they will, or at least look more like them.

The first picture there is two young women represented as beauty bunnies, they are trying to say that if they have that shoe they would probably look a lot more like the girls on the advert or just that they look better.

The second image is of Victoria Beckham already this attracts many women because she is famous and glamorous. Women get more engaged when they see someone famous because they want to be like them. She also looks very sexually attractive on it so men would buy the product for their girlfriend or wife to make them look better.

The third image is a image of a woman on her late forties, she looks very attractive for her age, this would attract older women because they would buy the anti wrinkle cream hoping they would look younger just like the woman on the advert.

The Forth image is of Rihanna, already this attracts women because Rihanna is a role model to yound women and a very pretty women and lots of people look up to her, so they would think if she uses that, I’m going to use it, because I want to be like her.

The fifth picture is two girls on their early twenties they are both very pretty, this advert would attract both young girls and older women because girls would want to buy that type of cloth to look better and old women would wear that to look or seem younger.

The sixth and seventh picture are similar in a way they are both women on their late twenties or early thirties they both look glamorous and the clothes look very fashionable, this attracts buyers because they want to look nice and glamorous like those women.

The eighth image Beyonce is represented a young woman, she is made to look pretty and glamorous, and this is because the advert is trying to engage women around that age to buy the perfume, so they can be like her.

The ninth picture is a women represented as the beauty bunny she looks very sexually attractive and would make women want to shop at top model to look more sexually attractive.

The last image is a women on her thirties, she looks very independent on this advert and she is very attractive, women would want to buy the perfume in this picture too have a similar lifestyle as she has, to be more like her.

In conclusion all these pictures are very aspirational stereo types that most women would like to be like so in adverts they make the audience think that when they buy those products they would be more like the models or celebrities in the advert.

Female Stereotype

Picture A is The Alpha Female; she looks important and intellectual, someone with a career. She also looks concentrated on something, probably work.

Picture B is The Beauty Bunny I call tell this straight away because she is advertising a beauty product but she is also very attractive.

Picture C is The Fashionista; she is advertising Dior products and she looks very posh, she also looks like someone that cares a lot about how she looks.

Picture D is The Perfect Mum; she is playing with her baby and having fun.

Picture E is The Granny; she looks old but at the same time she looks like she takes care of herself and is important

This advert communicates the idea of masculinity through power because he is in a privet jet, he also looks very important and rich at the same time he looks confident and happy.

This advert is also very aspirational because anyone would want to have a lifestyle like this.

This Nivea advert communicates the idea of masculinity through kindness because he is with a kid. I personally found this advert very interesting because it is normally very hard to find a advert of a man that is represented as a dad, however in this advert they have done it very well.

This advert communicates the idea of masculinity through strength because the model is surfing which shows strength. It also shows Sexual attractiveness because he is surfing without a shirt which make it more sexual attractive to woman. And the last idea is that he is independent because he is doing a dangerous sport.

The Tiger Woods advert communicates the idea of masculinity though power since he cheated on his wife and managed to get away with it.

In this ad, Victoria Beckham is presented to look sexually attractive and classy.

She is promoting a under wear and this will make the female audience think that if they buy that underwear the will look sexual attractive like her and the male audience think that if they buy this to their partner they will look good as well.

There is a direct mode of address; it’s use to people to be inspired to be more like her. This fulfils self-actualization, self esteem and love/belonging.

She is in a mid long shot this helps us to recognise and so the audience can see the actual product. She is looking straight at the camera which will make us think she in looking at us.

The product is featured because she’s trying to sell it.

Because this picture is black and white this picture looks more modern and ‘cool’ than if it actually had colour

This image has been obviously been changed because straight away you can see the picture is black and white and no one can be this perfect so her body has been Photo-shopped.

What is the purpose of advertising?

The purpose of advertising is to promote a product that makes people want to buy it.



Name 3 recent advertising campaigns that have grabbed your attention. What in particular interested you?

The Xbox kinect advert campaign gripped my attention, it has a very interesting and catchy advert.

I like the Apple adverts-they look so slick and clean-they really showcase the products and attract me to them.

I like the advert for Virgin airways. It is so well put together, almost like a Bond movie introduction; it makes me think that air travel is glamorous and exciting.

I like some adverts I have recently seen for beer-but I can't remember the name of the beer-so I am not sure if the advert really worked! The adverts were atmospheric and enticing.


Did you purchase the product?

Kinect - I didn't buy this product because I don't have an Xbox to use it with but if i did I would certainly buy it.

Apple products - I have purchased many apple products and will be getting some more soon.

Virgin airways - I am looking forward to be flying with Virgin next time i go on holydays.