My advert is for the Apple iPad, my slogan is “Touch your world in a whole new way”

The persuasive techniques I used in my advert are using a person in a nice room and it seems like a life style that anyone would want to have and the advert suggest that you can buy that product to live that lifestyle.

The ideologies that are associated is with this advert are that the technology is desirable and it’s good to live in a comfortable environment, the person is also wearing trainers that suggests that even though he is inside and using a tablet, he also follows a healthy lifestyle.

My advert appeals to the target audience because the person is young and fit he is also in a desirable and comfortable room which would appeal to young and middle aged people.

The needs I have associated with my advert are self-esteem, confidence, creativity, shelter, security, wealth and others most of those needs are because he is in a comfortable house with nice furniture and using the iPad.
The main picture was taken by me and the background was changed and so was the screen on the iPad.