All these adverts are considered to be stereo types because they are all females represented as the “beauty bunny” and the “Fashionista”. Beauty bunnies and Fashionista are called that because they care a lot more about the way that they look then their career or kids. All these adverts are aimed at women because they would like to be like the models in the adverts and think that when they buy the products they will, or at least look more like them.

The first picture there is two young women represented as beauty bunnies, they are trying to say that if they have that shoe they would probably look a lot more like the girls on the advert or just that they look better.

The second image is of Victoria Beckham already this attracts many women because she is famous and glamorous. Women get more engaged when they see someone famous because they want to be like them. She also looks very sexually attractive on it so men would buy the product for their girlfriend or wife to make them look better.

The third image is a image of a woman on her late forties, she looks very attractive for her age, this would attract older women because they would buy the anti wrinkle cream hoping they would look younger just like the woman on the advert.

The Forth image is of Rihanna, already this attracts women because Rihanna is a role model to yound women and a very pretty women and lots of people look up to her, so they would think if she uses that, I’m going to use it, because I want to be like her.

The fifth picture is two girls on their early twenties they are both very pretty, this advert would attract both young girls and older women because girls would want to buy that type of cloth to look better and old women would wear that to look or seem younger.

The sixth and seventh picture are similar in a way they are both women on their late twenties or early thirties they both look glamorous and the clothes look very fashionable, this attracts buyers because they want to look nice and glamorous like those women.

The eighth image Beyonce is represented a young woman, she is made to look pretty and glamorous, and this is because the advert is trying to engage women around that age to buy the perfume, so they can be like her.

The ninth picture is a women represented as the beauty bunny she looks very sexually attractive and would make women want to shop at top model to look more sexually attractive.

The last image is a women on her thirties, she looks very independent on this advert and she is very attractive, women would want to buy the perfume in this picture too have a similar lifestyle as she has, to be more like her.

In conclusion all these pictures are very aspirational stereo types that most women would like to be like so in adverts they make the audience think that when they buy those products they would be more like the models or celebrities in the advert.